Improve Your Instagram Game: Part 1
Top Secret's are being Shared!
So, we wanted to put together a little "mini series" for our Inspiration and How-To section of our blog. Over the past few years of managing our Instagram profile we've learned a lot of tips and tricks that we'd love to share with our community - welcome to part one of a three-part series!
Instagram and social media in general can be somewhat overwhelming, trust us, we know how you feel! There are SO many pages popping up every second of the day that getting people to notice your business or page can feel like a futile effort. BUT, even though Instagram's monster of an algorithm is always changing (Anyone else miss the days of chronological posts?! Us too!), there are a couple things to keep in mind that will help you to continue to flourish on Instagram and grow organically.
And no, we haven't taken any courses or done any classes, we're still learning ourselves! Experience is the best teacher - and the occasional YouTube video. Let's get social...
Tip 1: Plan Your Posts
Do you find it a constant struggle to keep up with Instagram posting? Oh right, everyone does! If there's one thing you can take away from this blog post it's this point - plan ahead! Everyone is busy juggling a million-and-one things now days so it's important to schedule your time and plan in advance.
There are a host of super useful apps and tools that can help you do just this. Some personal favorites include Preview, Planoly and Garny. Many apps such as these allow you to create your captions, add your hashtags in advance, view analytics, edit photos and more. All of the ones mentioned above have plans that are completely free, a no-brainer in our books! Plus, the best part is they allow you to plan and curate your feed - don't worry we'll touch on this again later in the series.
To be honest, if we never planned ahead we probably would've given up on Instagram ages ago! Instead of using oodles of time trying to find something to post, come up with a clever caption and finding hashtags to add, it's a simple act of copying a caption and posting straight from your app. Of course, there is the con of planning too far ahead. If like us your products or ideas are constantly changing it may be best not to plan ahead so far that your content becomes outdated. PS: Don't forget about planning for holidays and special events!
Tip 2: Be Consistent
Tying in nicely with the point of planning ahead is to remember to be consistent. Obviously, planning should help you achieve this. The Instagram algorithm (at least the current one) favors accounts that post content on a regular basis. If people are regularly liking and interacting with your content then Instagram is more likely to serve them more of it.
Of course, there is a fine balance here. While you want your content to be seen you also don't want to overwhelm people and crowd their feed with constant posts. We have found that posting once every day, occasionally twice depending on the content, works best. There are some social media "gurus" who will advise posting 5 or 6 times a day but for us, we'd run out of content far too quickly and potentially come across as being too "salesy" which is never a good thing.
Try out posting at different times on different days and see when you're getting the best reactions. If you have a business profile all of these analytics are visible and measurable. Since Instagram no longer shows content in a chronological order this point can sometimes be voided so to speak, but it's still a good idea to test it out!
Don't let people forget about you, but don't jump down their throats!
Tip 3: Use Hashtags
This might sound obvious, but we can't tell you how many accounts we've seen that just don't tag their posts! If we could illustrate it this way, Instagram gives you 30 lotto tickets in the form of hashtags, you're giving up 30 potential wins without using all 30 tags! Caution: Don't use more than 30 or you risk your comments or tags being booted by Instagram. BUT we have to be honest ourselves here, we aren't perfect in this regard either. It's constant work to be tagging posts and looking for new, relevant tags. One resource we found that helps is an app called in Tags. It allows you to search for almost any topic and find a range of relevant tags to use.
Another great tip when it comes to hashtags is to change them up. We know we get lazy at times and tend to copy-paste but it's important to use a variety of tags, some larger and others with smaller, more niche posts. The fact that people can also follow hashtags on Instagram now, (did we just blow your mind?) adds even more weight to helping new people discover your account using hashtags. Every Instagram post gives you insights that allow you to see how many impressions you got on a post due to hashtags alone.
That's it for our first blog in this series!
If you found any of the information helpful, please let us know and share your feedback. We hope we've helped inspire you to keep killing it on social media. With a little thought, effort and planning, Instagram can be an invaluable tool for your business.
Thanks for reading, keep your eyes peeled for part 2!
Keep up the good work folks!
The Fat Whale Team